Pei Wei Overview

This real estate-focused Website will walk you through the benefits of partnering with Pei Wei Asian Diner as a tenant in your next retail center. We will attempt to proactively answer your questions as we outline the framework of our proven concept in an expedited and meaningful manner.

Pei Wei (pronounced “Pay Way”) was launched in July 2000 as a growth vehicle for P.F. Chang’s China Bistro, Inc. The 3,000-square-foot Diner leverages the heritage and culinary expertise of P.F. Chang’s, while attracting a broader audience by providing a convenient place for everyday eating versus a dining destination.

Pei Wei was named the "Top Growth Chain in America" by Restaurant Business magazine in 2004, and now operates over 100 company-owned stores in 17 states.

The average Diner generates more than $2 million per year in sales, and up to $1,000 per square foot in some locations. Forty percent of sales come from our take away business, and only 3% is from alcohol. Meaning we generate substantial foot traffic for you and your center.

To accomplish these numbers each neighborhood location enjoys a passionate and loyal following by providing:

• Consistently flavorful dishes from China, Japan, Vietnam and Thailand
• An exhibition kitchen featuring authentic Mandarin-style wok cooking and dishes made-to-order
• A convenient 20- to 40-minute eating experience in the comfort of our warm and inviting dining room
• Take-home flexibility with a separate take-away entry and registers for easy access and use
• A moderately priced menu with per person average between $8.50 and $9.50.

In the end, Pei Wei Guests can enjoy a quick business lunch, pick up food while on their way home, or relax in a place where the entire family feels welcome.

"We see Pei Wei, with its dinner-centric positioning offering casual-quality food/atmosphere/service, but with a counter service process, as the Convenient-Casual category’s undisputed leader."
—Paul Westra, Restaurant Analyst, S. G. Cowen & Co